PHOENIX (July 26, 2024) – Truyo, a leader in privacy compliance and AI governance, is proud to announce that DecisionArts, a middleware application company focused on improving the quality and outcomes of end-user decisions across a variety of industry categories, is supported by Truyo, ensuring the safe use of AI in its product.  

Truyo’s journey into AI governance began in 2023, developing a product that identifies AI usage, trains employees on ethical and compliant AI usage, and assesses and remediates AI model risk. Truyo has assessed and validated DecisionArts’ AI model for internal and customer use, giving the product full support for its ethical and compliant data management.   

DecisionArts’ product employs a proprietary process of dynamically plotting and linking like but often invisible characteristics and attributes between product and/or people using DecisionArts p_Key mapping to give valuable insights into marketing intelligence. DecisionArts Fingerprinting identifies where customers with the highest probability of purchase are located and exactly what assortment, merchandising, content & incentives will maximize purchase results.  

Truyo is committed to upholding the highest standard of AI risk identification to assess and validate AI models that will foster innovation and enhance AI compliance for companies across the globe.  

About Truyo 

Truyo, an IntraEdge company powered by Intel®, offers clients comprehensive privacy compliance and AI governance. Truyo Privacy Compliance manages consent and data privacy rights management automation. Truyo has a nuanced understanding and a depth of experience in the operational delivery of privacy rights management creating better privacy rights and consent management experiences for users and companies. Truyo AI Governance enables organizations to scan for and identify AI usage to create an inventory, validate AI models, de-identify sensitive information, gain real-time AI consent and opt-out, and train employees on ethical and compliant AI usage. For more information, visit truyo.com. 

About DecisionArts  

DecisionArts is a Decision Science middleware application company focused on improving the quality and outcomes of end-user decisions across a variety of industry categories.  The company’s focus is helping commercial brands win in marketplaces where differentiation is difficult,  substitution is rampant, friction is high and customer acquisition and retention is expensive. 

DecisionArts identifies where optimal, yet hidden linkages between brands and consumers exist and the intelligence on what action to take.  To learn more about DecisionArts visit decisionarts.io.