PHOENIX, April 17, 2025 – Truyo announced its approved status as the most recent Consent Management Platform (CMP) to join IAB Europe’s Transparency and Consent Framework v2.2 TCF). 

The IAB Europe’s TCF, which was launched in April 2018, is a cross-industry voluntary standard that relies on standardization to facilitate compliance with certain provisions of the ePrivacy Directive and the GDPR. It applies principles and requirements derived from these two legislative instruments to the specific context of the online industry, taking account of relevant EU-level guidance from the EDPB and national-level guidance from Data Protection Authorities. 

The TCF is developed by IAB Europe in collaboration with organizations and professionals in the online industry. It is intended to enable publishers of websites and apps (first parties) and technology partners that support the delivery, personalization, or measurement of advertising and content (third parties or vendors) to work together and provide users with a standardized experience when they make privacy choices.  

The TCF enables users to grant or withhold consent and exercise their ‘right to object’ to data being processed. It includes minimum practical requirements stemming from guidelines of Data Protection Authorities and jurisprudence for informing users, providing them with privacy choices, and respecting such choices.   

Truyo joined TCF to strengthen its commitment to privacy-first and user-centric consent management. TCF’s structured framework will be a testament to Truyo’s alignment with evolving regulatory expectations across the globe. Truyo’s inclusion would also help TCF further signal trust and credibility in respecting users’ privacy and choices. 

For more information about the TCF v2.2, visit https://iabeurope.eu/transparency-consent-framework/ 

About Truyo  

Truyo, an IntraEdge company powered by Intel®, offers comprehensive privacy compliance and AI governance. Truyo Privacy Compliance manages consent and data privacy rights management automation. Truyo has a nuanced understanding and a depth of experience in the operational delivery of privacy rights management, creating better privacy rights and consent management experiences for users and companies. Truyo AI Governance enables organizations to scan for and identify AI usage to create an inventory, validate AI models, de-identify sensitive information, gain real-time AI consent and opt-out, and train employees on ethical and compliant AI usage. For more information, visit  https://www.truyo.com/