Editor’s Note: This post was originally published in August 2018 by SPINS via PR Newswire.
SPINS and IntraEdge announced a preferred partnership to support the launch of Truyo, previously GDPR Edge, a blockchain-based solution powered by Intel®. The solution enables compliance for the General Data Protection Regulation (GDPR) which came into effect on May 25, 2018, and comes on the heels of the California Data Privacy act on June 28, 2018, which requires companies that collect quantities of consumer data to disclose what they collect and provide consumers the ability to opt out.
SPINS, the leading provider of data-driven intelligence to Natural and Specialty Retail, is the exclusive authorized reseller of the Truyo solution in North America with respect to its proprietary grocery clients, and the firm joins IntraEdge’s connected network of partners alongside Microsoft and BDO.
Truyo is a full-service solution for organizations with an array of data sources, customer touch points, and point-of-sale (POS) systems, making it particularly relevant for retailers who want to ensure every interaction with a data subject is GDPR compliant.